1. INTRODUCTION
FitWell Partners LLC d/b/a Gameday Men's Health ("we," "us," "our," or "the Company") is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our SMS messaging programs.
By providing your personal information and opting into any of our programs, you agree to the terms outlined in this Privacy Policy. If you do not agree with this policy, please do not provide your information or use our services.
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
We may collect the following information when you fill out a form, book an appointment, or otherwise interact with us:
- Full name (first and last)
- Phone number (mobile and/or landline)
- Email address
- Mailing address or zip code
- Date of birth or age range
- Health-related information you choose to share (e.g., symptoms, treatment interests, medical history relevant to our services)
- Appointment scheduling preferences
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and approximate geographic location
- Browser type and device information
- Pages visited, time spent on pages, and click behavior
- Referring website or source
- Cookies, pixels, and similar tracking technologies (see Section 7 below)
2.3 Information Related to SMS Messaging
When you opt into our SMS messaging programs, we collect and store:
- Your mobile phone number
- Your opt-in consent status and the date/time consent was provided
- Your opt-in method (e.g., web form submission)
- Message delivery and interaction records
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
3.1 Appointment & Service Communications (Transactional/Informational)
If you consent to receive transactional SMS messages, we may send you:
- Appointment booking confirmations
- Appointment reminders and scheduling updates
- Follow-up care notifications
- Responses to your inquiries or service requests
3.2 Marketing & Promotional Communications
If you separately consent to receive marketing SMS messages, we may send you:
- Special offers, discounts, and promotional deals
- Health tips, wellness information, and educational content
- New service announcements
- Customer reactivation messages to re-engage you with services you've previously used or shown interest in
- Seasonal or event-based campaigns
Important: Your consent for transactional messages and marketing messages are collected independently. Consent to one type of messaging does not grant consent to the other. We will never treat your consent as blanket permission for all messaging.
3.3 General Business Purposes
- To provide, maintain, and improve our healthcare services
- To personalize your experience
- To respond to inquiries and provide customer support
- To comply with legal and regulatory obligations
- To detect and prevent fraud, abuse, or security incidents
4. SMS MESSAGING PROGRAM DETAILS
Program Name: FitWell Partners LLC d/b/a Gameday Men's Health SMS Notifications
Message Sender: FitWell Partners LLC d/b/a Gameday Men's Health
Message Frequency: Message frequency varies. Transactional messages are sent as needed based on your appointments. Marketing messages may be sent periodically but will not exceed reasonable frequency.
Message & Data Rates: Message and data rates may apply. Contact your mobile carrier for details about your plan.
4.1 Opting Out
You can opt out of SMS messages at any time by replying STOP to any message you receive from us. Upon receiving your STOP request, we will send you a one-time confirmation message and cease sending further messages of that type. Opting out of marketing messages does not opt you out of transactional messages, and vice versa.
4.2 Getting Help
For assistance with our messaging programs, reply HELP to any message, or contact us directly using the information in Section 11.
4.3 Consent Is Optional
Your consent to receive SMS messages is entirely optional. You are not required to opt into SMS messaging as a condition of purchasing any goods or services, booking an appointment, or receiving care from Gameday Men's Health. You may complete any transaction or service request without providing SMS consent.
5. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information, including your phone number or SMS consent data, to third parties for their own marketing purposes. We may share your information with:
- Service Providers: Third-party vendors who assist us in operating our business, including SMS messaging platforms, CRM systems, appointment scheduling tools, and IT service providers. These vendors are contractually obligated to use your information only for the services they provide to us.
- Healthcare Providers: Licensed medical professionals and staff within the Gameday Men's Health network who are directly involved in your care.
- Legal & Regulatory: Government authorities or law enforcement when required by law, legal process, or to protect the rights, safety, and property of FitWell Partners LLC d/b/a Gameday Men's Health, our patients, or the public.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
SMS Data Sharing: We do not share your phone number, SMS consent, or opt-in data with any third parties for purposes unrelated to delivering the messaging services you consented to.
6. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. SMS consent records and messaging logs are retained for a minimum of the period required by applicable carrier and regulatory guidelines.
If you opt out of our SMS programs, we will retain a record of your opt-out request to ensure compliance and prevent future unwanted messages.
7. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies, pixels, and similar tracking technologies to improve your browsing experience, analyze website traffic, and understand how visitors interact with our site. These technologies may collect information such as your IP address, browser type, pages visited, and referring URLs.
You can control cookies through your browser settings. Disabling cookies may limit certain features of our website.
8. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. YOUR RIGHTS AND CHOICES
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your personal information
- The right to opt out of marketing communications
- The right to withdraw consent at any time
To exercise any of these rights, please contact us using the information provided in Section 11.
10. CHILDREN'S PRIVACY
Our services and messaging programs are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take appropriate action.
11. CONTACT US
If you have any questions about this Privacy Policy, our data practices, or your rights, please contact us:
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.